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Duke Alumni Association Strategic Plan
The Duke Alumni Association (DAA) strategic plan for 2005-2010 aims to bring a new vision to the DAA programs and services. The DAA staff and volunteers are committed to developing the premier alumni association in the country and will be looking to the university leadership to help implement this vision. We believe this plan will serve as a catalyst in achieving this vision and creating a culture of planning, analysis, and accountability.
Staff, volunteers, alumni, and friends who participated in the planning process are listed in Appendix H. (Please note that the Office of Alumni Affairs is the name for the university office and an internal distinction.) Additional definitions and 2005 alumni demographics are listed in Appendix A and B, respectively.
The nine overarching goals of the organization (detailed in Section Two) are:
- Develop a clear, consistent, and distinctive (genuinely Duke) message and visual identity for the DAA, one that supports the university message and is infused with the values of the DAA.
- Increase visibility and impact of the DAA within Duke and for Duke alumni, with special attention to leveraging the new Alumni, Career, and Visitor Center and DAA membership.
- Attain a better understanding of the demographic make-up of Duke's alumni base and assess service, support, and programs to better serve evolving alumni constituencies.
- Develop a thriving volunteer program that recognizes, stewards, and rewards volunteers.
- Foster educational opportunities that will strengthen alumni ties to the university.
- Make Alumni Career Services programs a cornerstone of the DAA, creating new opportunities for alumni and students to further engaged through mentoring and networking programs.
- Enhance student* programs that promote understanding of the DAA and provide opportunities for further engagement.
- Create and maintain alumni connections through new uses of technology and find effective ways to advance the mission of the DAA through the use of technology.
- Develop resources and funding sources to meet new strategic goals.
We understand and are committed to the premise that, in order to achieve the overarching goals of the organization, programmatic goals must be achieved. Over the next five years, we will:
- Increase programming, communication, and interaction in four key areas:
* Graduate and professional alumni
* International alumni
* Minority* alumni
* Affinity* groups
- Develop regional communities that are coordinated in their messages and programming - building a stronger and more influential Duke presence.
- Partner with university offices and departments.
Much of the success of this plan depends on the opening of the Alumni, Career, and Visitor Center and staff growth that is in accord with our expected programmatic growth. It is also crucial for the success of the new vision that the university increase financial support of programs and activities.
* See Appendix A for a more detailed definition of these and other terms. FULL PRINTABLE VERSION
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