Annual Users Conference Logo


Harris Connect Achievement Awards 2007
Most Innovative Social Networking Brand

Bentley College
 


Link to Live Site


I nominate an award to Caitlin Blasco and her team at Bentley College's UG Career Services group. The design of the student social networking is very impressive. It capitalizes on our school's mascot (Falcon) and refers to it is FalconNet. Using this as a springboard, the alumni social networking has also adopted the name of FalconNet and will market the additional benefits that alumni receive. The marketing plan Career Services created under the leadership of Caitlin Blasco will result in a highly leveraged, powerful tool. It is not only creative, but covered from every angle; focus groups and campus communication is so creative and exciting. While the College has not yet launched (scheduled for late summer), the marketing plan is really exciting and will provide our students and alumni with a powerful tool. Caitlin Blasco (Director of UG Career Services) has led the creative effort. Patty Patria (MIS group) has been an invaluable asset with project management skills and liaison with Harris. Others involved that should received a mention are Leigh Gaspar and Kathy Blake. Additional details can be furnished as requested. As the site in not yet live, I can't provide the URL, but feel a discussion and some draft material from MIS would support a well deserved award to Caitlin Blasco! Please contact me for additional information.