Tufts University
Tufts Alumni News - monthly e-newsletter
# recipients ~ 26,000 registered members

Tufts Alumni News, a monthly e-newsletter for members of the Tufts Online Community, will celebrate its 2-year mark in September 2006. This news and event vehicle was created to fill a niche for a university-wide electronic newsletter exclusively for alumni. The newsletter is divided into popular sections, such as Alumni News, University News, Travel-Learn, Athletics, Events, and Online Community key links to make it easy for alumni to find the information they're most interested in. By using catchy headlines that link to full stories on the web and a minimal amount of images, the newsletter has a clean look and feel to it that our alumni report being pleased with in feedback surveys.

Open and click through rates have remained at a high rate for the last two years - average 39% open rates. Since we are tracking all links we can see that alumni are not only clicking on the first few stories but are consistently clicking on information throughout the newsletter including links at the bottom. Over the last two years we've added small images to enhance text, a section for a getting involved section and alumni profiles. We added CSS to the code and tested extensively so our design and format displays as intended in the most popular email programs used by our audience. We continue to receive good feedback on our ever-evolving e-newsletter.