Connecticut College
The e-newsletter is delievered to 9,000 Connecticut College alumni around the 15th of each month. On the avereage, 41% of alumni who receive the e-newsletter open the message. Our stories average about 400 hits. Since August 2005, one e-newsletter story on the club soccer team's fundraising efforts from the January 2006 issue achieved a record number of hits (1,901). A slide show of mystery photos from archives in the February 2006 issue garnered 2,023 hits, more than any other story or feature in any of our e-newsletters.