Queen's University
Purpose: A postcard to remind Queen's alumni and friends that Homecoming 2005 was just weeks away. It prompted readers to visit the Homecoming web site for details and a complete listing of activities.

Stats:
# of recipients = 38,063
E-mails opened = 16,113 (42%)
As a result of this BC and other marketing activities, more than 5,000 alumni attended Homecoming 2005.