Queen's University
Purpose: Broadcast e-mail sent to Queen's Class of 2006 graduates, featuring a special welcome message from the President of the Alumni Association. The e-mail encouraged graduates to register their membership in the online community, visit our online photo gallery (http://www.flickr.com/photos/queens_alumni_photos/), explore volunteer opportunities, and visit the Class of 2006 Welcome Page (http://alumni.queensu.ca/newgrads/).

Stats:
# of recipients = 3,382
E-mails opened = 1,178 (34%)
Registered/Clicked = 374/434 (86%)