Emerson - Reunion Alumni Appeal
Purpose: Final Year-End Appeal to Reunion Alumni - contains a Flash slideshow of Reunion pictures with an ask at the end; # of recipients: 1,889; Target Audience: All alumni in year's ending in 1's and 6's (reunion). The video doubled as a solicitation and a thank you to all those who attended Alumni Weekend 2006; Open rate: 882 people - 47%